Benoit Marketing

Traffic is up on one of our client’s web site by 17.5% with Jan. 29 (the day of the NBC Today Show airing) being the highest day with 661 visits. The average number of visits in January was about 200; February jumped to almost 300 a day, averaging between 250-300. The Special’s page is the second most visited landing page; while the top “content” pages are the home page, lodging and The Property.

Comparing 2008 to 2009 (January 1- February 12), the number of visits is about the same; but the Page Views are up 8% since we revised the site, and the average time on the site is up by 15%, from 3:41 minutes to 4:14 (a healthy increase). Visitors are looking on average about 6 pages per visit, an increase over last year.