Benoit Marketing

PhoCusWright’s U.S. Online Travel Overview Eighth Edition shares the latest on:

• Market Size and Growth
  Despite broad economic turmoil, the U.S. online travel market is projected to grow in the high single digits through 2010, well ahead of the total travel market.
• Key Areas of Innovation
  Market maturity is sparking significant innovation in consumer marketing and trip planning products. Startups and established players alike are forging new paths.
• Channel Shift
  Online travel agencies are benefiting from a modest counter-cyclical lift amid the tough economic climate; travelers are increasingly shopping online for better bargains.