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Travel Demand in 2009

Marketing News

The Yesowich Firm reports that 2009 will be just as challenging as 2008, and that it will be a year of greater competition. The good news is that “travel intentions of Americans seem to be the same as a year ago.”

Even better news is that there is still plenty of demand in the marketplace for those who are aggressive and clever enough to capture it. Here are 4 simple ideas you can profit from in 2009.
1. Travel customers want more value than before. Incorporate more perceived value to each stay through added amenities, activities, packages. Think …. “What can I offer to my guests to make them feel special?”
2. Travelers say they are shortening their stays. Attract more guests to make up the difference or add more reasons for them to stay longer.
3. Marketing will go mobile with increased use of “smart” phones to plan and book trips.
4. Celebration vacations are a new trend. Create more unique anniversary, milestone birthday, and graduation packages along with press releases about them.
To see this report in its entirety visit www.ypartnership.com.