Benoit Marketing

Everybody’s getting into it…blogging. Is it right for your business? I spent about 2-3 hours last week researching travel, hospitality, adventure, ski blogs…I can go on. This is pretty time consuming and I’m evaluating “how” this fits into my clients’ marketing plan for I feel storngly it must be an integrated effort. There are alot of “No, No’s” in this area and the last thing we want to do is not do it right. Here’s my quick advice:

• Know your customer and where are they blogging, if at all
• Be authentic
• Provide useful information, educational information
• Don’t overdo it; pick the right blogs for your business and be consistent with your message
• No sales pitch; this is a conversation, not an elevator pitch
• If not done right, it can have a negative affect

  That being said, I think it’s worth 1-2 hours a month to get into this space and see what happens. It does help with search (if done correctly), but there are no promises this will equal sales. Look at it like being a cocktail party, networking, getting your name out there, having a conversation with others interested in the same things as you….only in cyberspace