Benoit Marketing

According to TIA’s Annual Travel Forecast “Consumers are likely to plan and purchase leisure trips differently with the pursuit of a “good value” as the primary reason why. Three quarters (76%) “expect to book a packaged vacation to save money” and six out of ten (58%) “plan to comparison shop for prices and rates specifically on the Internet.” Seven out of ten (67%) “plan to stay fewer nights” and a comparable percentage expects to “spend less on food, beverages and entertainment” when traveling.– November 2008