Background: Doukénie Winery, privately owned and one of Virginia’s award-winning wineries, is located in Loudoun County, DC’s Wine Country. On 425 acres of farm land, the winery produced its first vintage in 1995 and produces 4,000-5,000 cases per year consisting of six whites, ten reds and one dessert wine. The wine is sold at the winery and through its private club, The Heritage Club.
Challenge: Our primary goal was to increase visitors to the winery on an ongoing basis. In house researched showed that visitors spent between $15-45 per visit.
Solution: We used social media to get immediate messaging out about what was happening at the vineyard and the winemaker. We created a blog and created content for the blog. By posting fantastic photos, videos and comments from the winemaker, LIKES increased by 50% and engagement was steady.
- Increased Facebook followers to more than 3,000 with interesting post, photos and blog. Engagement with Facebook is very good with some posts getting over 100 comments and likes.
- Created a Facebook ad campaign to promote fall events that ran 9/13-9/17.
Link Clicks: 294 (clicks from the ad)
Campaign Reach: 22,845
Clicks: 591 (total clicks to the FB page and other parts of FB)
Total Spent: $100 ($20/day)
- Created Facebook ads to promote the Wedding Wire review story on Facebook, which linked back to the web site’s page. You can see the actual ad and targetting plus results. The campaign ran from Dec. 26 (10 a.m.) through January 2 (10 p.m.) with a total budget of $100. We spent $71.59 and the results were good:
Reached almost 7,000 people
Actions = 162.
122 website clicks
32 Post LIKES
8 Page LIKES
To see the full report here: http://fb.me/bAijmtIHmuDOYq