Benoit Marketing

As the recession forces many customers to buy less, and to be pickier about what they do buy, search is becoming even more important to marketers.

After all, when money is tight, consumers are constantly looking for deals. And that means they are going online to search for better prices, selection and services.

Marketers will follow.

eMarketer estimates that search spending will increase through 2013.

By then total US search marketing outlays will surpass $23 billion, and marketers will be spending more on search engine optimization (SEO) than on contextual advertising.