Benoit Marketing

Building strong relationships with partners and writers.

We find success by knowing the best way to connect with writers and pitching the stories, be it online, through a blog or social media or in print.

Some of our successes have included inviting the writers to the destination we are pitching. Other times we have gotten creative and brought the destination to the writer and cooked a meal in their office, had a desk-side wine tasting or visited them outside the office and entertained them during coffee, a meal or special event. Our ultimate goal is to have a writer experience a destination first hand.

We have conducted desk-side meetings in New York City which have included the Wall Street Journal, Town and Country Magazine, Departures Magazine, Bon Appetit, Food & Wine, Wine Spectator, Food Arts, Oprah Magazine, Travel & Leisure, Conde Nast Traveler, Country Living, Brides Magazine. We have created partnerships with state and local tourism organizations to conduct familiarization trips with media including Southern Living Magazine, The Washington Post, Baltimore Magazine, Bethesda Magazine, USA Today, Daily Candy, Town Country, The Washington Times to name a few.

We have organized location shoots with Willard Scott for the Today Show, ABC Radio, NBC Nightly News as well as all the local Washington affiliates. We have done in-studio interviews, talk backs, as well as demonstration segments. We have worked with ESPN, The Los Angeles Times travel section, Palm Beach Illustrated, USA Today, Voice of America, NPR, to name a few.