Benoit Marketing

Advertising as a whole is in a bind now, but the latest studies reveal at least one bright spot: the Internet. If you’ve heard the expression, “all the cool kids are doing it,” online video is one area where that’s really true, according to two 2008 studies of ad spending and revenue. More than half of the under-25 demographic said they now watch more online video than TV.

Online ads seem to be the one area where ad spending is still growing, by about 11 percent in 2008 – when online video ad spending grew by more than half.

2010: The year Citigroup Inc. predicts the advertising industry will recover, in a fourth-quarter 2008 study.

11.4: Percentage growth Internet advertising spending saw in 2008.

28.5: Total U.S. online advertising spending in 2008, in billions of dollars.

565: Online video advertising revenue in the U.S. for 2008, in millions of dollars.

53: Percentage of 18-to-24-year-olds who said they watched more online video than TV, in a 2008 survey.