Benoit Marketing

We created a landing page to market a special ski promotion for one of our clients. This page along with PPC keyword search brought actual reservations during a very difficult economic strain. We’ve come up with a PPC strategy that I think will drive traffic directly to the landing page and track conversions. It’s a more targeted, tactical approach, less expensive search option, and will get the client on page one and in the No. 1-3 ranking position on the search engines 24/7—your name in lights quickly.

Here’s how it works:

· This will be a PPC campaign based on these three keywords: (keywords are based on research, competition and price)

· The client pays a lump sum every month that includes the click through budget.

· The client is guaranteed listing on Page 1 and in the No. 1-3 ranking position, 24/7 (99% of the time)

The campaign will be for these three keywords only (vs. the traditional approach which is to test 4-6 different ads for different keywords, working the long tail of the tags, reworking the ads, eliminating the ones that don’t work, providing keyword reporting, analysis and tweaking). Even though this is the better approach for a long term approach on the SEs, it’s one that we just can’t afford to do right now. According to Google Analytics, the web site had the best traffic in the last 3-4 than it has had in the past 4 months, with Wednesday (the day the WSJ article came out) being the highest traffic day in 4 months.