I’ve done a ton of tradeshow work in my career, some very large shows, some really small. Here’s a few suggestions for setup and approach:
- Get the attendee list in advance and I can help send an attractive e-blast inviting them to meet you or to receive the free gift, etc. This is probably the most important think you can do in advance.
- Don’t order chairs, but do order the thickest carpet you can. Keep the space between the aisle and you wide open.
- If you do order a long table (order the highest one you can, like a long tavern table, so you don’t have to bend down so much); place it in the back of the booth so that there is no barrier between you and your prospects.
- You have 2 seconds to make eye contact with a prospect walking by. Have something in your hand, your card or a giveaway (not the brochure), something inexpensive to hand them to get them to engage.
- No cell phones or electronics, unless you want to bring a really large laptop to show the movie.
- Order or bring a big flower display or several large mums for color and warmth in the booth.
- Know in advance what the 2-3 questions you need to ask to quality them:
a. DO you do small meetings, retreats, etc.?
b. If so what the largest group? How many times a year?
c. Have them tell you about their meetings: type of clientele, budget, etc.
How will you take notes and remember this information? I use to write it on their business card; but a lot of shows now scan business cards and you can keep notes electronically.