Benoit Marketing

I’ve done a ton of tradeshow work in my career, some very large shows, some really small. Here’s a few suggestions for setup and approach:

1. Get the attendee list in advance and I can help send an attractive e-blast inviting them to meet you or to receive the free gift, etc. This is probably the most important think you can do in advance.
2. Don’t order chairs, but do order the thickest carpet you can. Keep the space between the aisle and you wide open.
3. If you do order a long table (order the highest one you can, like a long tavern table, so you don’t have to bend down so much); place it in the back of the booth so that there is no barrier between you and your prospects.
4. You have 2 seconds to make eye contact with a prospect walking by. Have something in your hand, your card or a giveaway (not the brochure), something inexpensive to hand them to get them to engage.
5. No cell phones or electronics, unless you want to bring a really large laptop to show the movie.
6. Order or bring a big flower display or several large mums for color and warmth in the booth.
7. Know in advance what the 2-3 questions you need to ask to quality them:

a. DO you do small meetings, retreats, etc.?

b. If so what the largest group? How many times a year?

c. Have them tell you about their meetings: type of clientele, budget, etc.

How will you take notes and remember this information? I use to write it on their business card; but a lot of shows now scan business cards and you can keep notes electronically.