Last week we sent out a client e-letter on Tuesday and the Spirit Air Toppicks e-letter went out on Wednesday, which created a huge bump in web traffic, with a total of 780 visits in 2 days (average daily visits are 150.) and most of the traffic can be tracked through to an e-mail account, like Gmail, airmail.(NOTE: If e-mails are managed through Outlook, they can not be tracked.) Most people spent at least 2 minutes on the site, which means they were engaged and looking at inventory. Both of these marketing campaigns were FREE.
Powder Ridge had 1,000 page views; 38 went to the “contact us” page; there were 8 outgoing e-mails (1 to reservations; 1 to Susie; and the rest to the general info box.)
As we continue to do e-marketing, I am creating a link in the e-mails to do a better job of tracking.
This sort of digital marketing is the best way for this client to market in this depressed economy. I will continue to turn over stones and look for new options.