Benoit Marketing

Background: Hilltoppers opened in October 2007. A farm-to-table initiative and a new chef was announced in May 2008.

Challenge: Increase the reservations on a weekly basis, especially during the week, and from the local market.

Results: Once the marketing and PR began, the restaurant was full almost every weekend with an increase during the week.

“Benoit Associates has provided professional public relations and marketing promotions to increase our business on a regular basis.” Executive Chef, Hilltoppers

Solution:

Hilltoppers Logo

• Created a logo for the restaurant that represents the farm-to-table initiative.

• Designed ads promoting the wine dinners and new chef, creating a local buzz for the restaurant.

• Designed a movie and program for James Beard House dinner.

• Developed monthly e-blast and e-mail sponsorships to boost wine dinner attendance.

• Public Relations Campaign generated many good pick-ups:
Bethesda Magazine
Food & Wine Magazine, July 2009
Northern Virginia Magazine