Benoit Marketing

Background: Great Oak Manor is located in the heart of Chestertown, Maryland on the Chesapeake Bay. This 12 room inn is a cross between a small inn and a luxury manor. Guests enjoy boating, golf, hiking. Perfect for a family event, wedding or business meeting and romantic getaway. The owners provide a warm and welcoming atmosphere.

Challenge: Increase the corporate market from Sunday through Thursday all year round.

Results: We have been working with this client for two months. No immediate results are trackable.

“In the few months we’ve worked with Benoit Associates, we’re nothing but impressed. She knows her stuff and is pleasant and businesslike. So far, so good.” Owners, Great Oak Manor

Solutions:

• Beginning with a strong logo and tagline, the Inn needed a strong branding campaign to establish itself in the corporate market.

• Re-designed the web site into an e-commerce site promoting online reservations, specials, and e-mail signup for a newsletter. The new site is launched February 2007.

• Revamped an existing ad with new logo and stronger headline to be placed in local travel magazines.