http://benoitmarketing.com Hospitality Marketing Strategy & Communications Sun, 07 Jun 2009 18:35:07 +0000 http://backend.userland.com/rss092 en Worldwide luxury goods market growth projected to slow substantially by end of year and head into recession in 2009, Bain & Company press release 10/29/2008 Luxury faces its first recession in six years in 2009 but Bain & Company study reveals long-term optimism as 'new luxury markets' projected to surge. To see ... http://benoitmarketing.com/luxury-market-in-the-tank/ Web video isn’t just for YouTube. New studies show online video advertising is gaining favor with prized consumer demographics.--Washington Business Journal Advertising as a whole is in a bind now, but the latest studies reveal at least one bright spot: the Internet. If you’ve heard the expression, “all the cool kids ... http://benoitmarketing.com/online-advertising/ Everyone of my clients are trying to grow their meetings business. This is one way that is quite targetted and uses one of the fastest emerging trends for professionals right now is: Social Networking! StarCite founder and industry veteran, John Pino recently launched an industry-specific social network: www.i-Meet.com which is one of ... http://benoitmarketing.com/meeting-planners-social-networking-site/ It's unusual in this economy for clients to ask for any printed materials. One of our clients asked for concepts for a sales “leave behind” that the sales staff would use to follow-up with potential clients. Here’s a quick overview: Concept 1: An oversized postcard that can be printed ... http://benoitmarketing.com/concepts-for-sales-piece-leave-behind/ It’s time to take a look at the web site and see where we can refresh and put a stronger focus on areas we know are doing well (based on stats from Google Analytics). Knowing that the wedding business is solid business, the site doesn’t really ... http://benoitmarketing.com/keeping-the-web-site-updated-and-interesting/ As the recession forces many customers to buy less, and to be pickier about what they do buy, search is becoming even more important to marketers. After all, when money is tight, consumers are constantly looking for deals. And that means they are going online to search for better prices, selection ... http://benoitmarketing.com/search-marketing-trends-back-to-basics/ Everybody's getting into it...blogging. Is it right for your business? I spent about 2-3 hours last week researching travel, hospitality, adventure, ski blogs...I can go on. This is pretty time consuming and I’m evaluating "how" this fits into my clients' marketing plan for I feel storngly it must ... http://benoitmarketing.com/to-blog-or-not-to-blog/ Traffic is up on one of our client's web site by 17.5% with Jan. 29 (the day of the NBC Today Show airing) being the highest day with 661 visits. The average number of visits in January was about 200; February jumped to almost 300 a day, ... http://benoitmarketing.com/web-site-traffic-grows/ Increasing response on e-mail campaigns by keeping your list clean and importing new and fresh names regularly. Importing guests e-mails from the reservation system can be added to your e-mail service twice a year. You may want to segregate the list based on behavior: time of year they visited, or ... http://benoitmarketing.com/increasing-e-mail-response/ We sent out two e-mail blasts (one announcing the NBC’s Today show pickup and the other announcing the romance package) for one of our clients. This client continues to get above average open rates and click through rates on e-mail promotions, which shows the content, timing, ... http://benoitmarketing.com/e-mail-marketing-continues-with-good-growth/