Benoit Marketing
E-mail Marketing Continues with Good Growth
We sent out two e-mail blasts (one announcing the NBC’s Today show pickup and the other announcing the romance package) for one of our clients. This client continues to get above average open rates and click through rates on e-mail promotions, which shows the content, timing, design, list and approach is working. Here are some quick stats:
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Sent |
Opened |
Click-Through |
C/T page & % |
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NBC Today Show |
1,711 |
33% |
37% |
67% NBC link |
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32% h/p link |
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*NOTE: The open rate 2 hours after the e-mail went out was 26%. |
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Romance Package |
840 |
30% |
19% |
60% package landing page |
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14.5% press links |
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9.1% weather link |
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9.1% h/p link |
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7.3% activity link |
This shows customers and prospects are very loyal, opening and reading e-mails at a consistent clip. We can improve the open rate with new fresh names.
News Letter:
