As I review the latest search engine ranking report for October (NOTE: 90% of all web traffic comes directly from search engines.), I spent an hour or so going over keywords, traffic numbers. We discussed the following ideas to help the site rank higher with minimal changes and at no cost to you. This is the most cost effective marketing tool right now.
The traffic on the site is very good, averaging 5,500 visitors a month, good volume for this size site, averaging about 150 visitors per day.
- 70-80% of the traffic is “unique visitors”. Very high.
- Time spent on the site: on average visitors are spending 12 minutes, very high, meaning they like what they see and are shopping and looking.
- The site had more increases in established keyword rankings than losses in October. The site is coming up on Page 1 on Google for several keywords.
- Some suggestions:
a. Researching keywords that align the site with new initiatives.
b. They are looking at sites similar to benchmark to see which words they are optimizing for.
c. Update copy on some of the pages to reflect these new keywords: NOTE: The SEs will kick the site down the rankings if the content does not match the keywords and metatags.
d. Looking at additional optimization for specific words.
e. Ideas for a pay per click campaign to boost traffic during a tight economy. This is the most effective use of your marketing dollars.