Benoit Marketing

Traffic is up on one of our client’s web site by 17.5% with Jan. 29 (the day of the NBC Today Show airing) being the highest day with 661 visits. The average number of visits in January was about 200; February jumped to almost 300 a day, averaging between 250-300. The Special’s page is the... 

Increasing response on e-mail campaigns by keeping your list clean and importing new and fresh names regularly. Importing guests e-mails from the reservation system can be added to your e-mail service twice a year. You may want to segregate the list based on behavior: time of year they visited, or by... 

We sent out two e-mail blasts (one announcing the NBC’s Today show pickup and the other announcing the romance package) for one of our clients. This client continues to get above average open rates and click through rates on e-mail promotions, which shows the content, timing, design, list and approach... 

When it comes to your reputation, the Internet can giveth and taketh away pretty darn quick. The benefits of good online buzz can diminish in a few days if a harsh critic or unhappy customer decided to make their comments public. Since we’re starting to blog for our clients, we’re using these... 

If companies want to stay in touch with prospects and guests today, they need to follow them onto the social Web, including blogs, consumer review sites, social portal sites (such as MySpace, Facebook and Bebo) and real-time conversational applications (such as Twitter). These ideas are all part of each...