Benoit Marketing

Worldwide luxury goods market growth projected to slow substantially by end of year and head into recession in 2009, Bain & Company press release 10/29/2008 Luxury faces its first recession in six years in 2009 but Bain & Company study reveals long-term optimism as ‘new luxury markets’... 

Everyone of my clients are trying to grow their meetings business. This is one way that is quite targetted and uses one of the fastest emerging trends for professionals right now is: Social Networking! StarCite founder and industry veteran, John Pino recently launched an industry-specific social network:... 

It’s unusual in this economy for clients to ask for any printed materials. One of our clients asked for concepts for a sales “leave behind” that the sales staff would use to follow-up with potential clients. Here’s a quick overview: Concept 1: An oversized postcard that can be printed or... 

It’s time to take a look at the web site and see where we can refresh and put a stronger focus on areas we know are doing well (based on stats from Google Analytics). Knowing that the wedding business is solid business, the site doesn’t really give updated information. I’d like to beef up the... 

Everybody’s getting into it…blogging. Is it right for your business? I spent about 2-3 hours last week researching travel, hospitality, adventure, ski blogs…I can go on. This is pretty time consuming and I’m evaluating “how” this fits into my clients’ marketing...