Benoit Marketing

As in years past, natural search results, links, and personal emails are the most cited resources for finding websites. But take note: Social media — in particular social networks — overtook traditional traffic drivers like email and other recommendations among US online adults, noted a Forrester... 

It’s no secret that there’s been much to-do about the ways in which businesses have left a larger-than-life footprint on the environment, especially in the travel and tourism industry. Consumers and meeting planners have noticed, and according to recent research*, they are making their buying decisions... 

With so many excellent dinning options in the Washington, DC area, distinct restaurant marketing is often the tipping point to being the hot spot (brand) of choice. Imagine a big fish tank hundreds of gold fish. Pick the one you want and instantly you’ve lost it because they all look the same. Suddenly,... 

The news of Steve Jobs’ death a few weeks ago gripped the entire world with emotion. Broadcasts, blogs, tributes and tweets were laden with poignancy over the loss of an industry-acclaimed visionary and creative genius. Jobs offered a stunning glimpse of what makes a business work. The restaurant... 

In the world of news, media, and journalism nothing stays the same for long. As a PR and media professional, it’s my job to stay on top of the latest new media trends and technologies. The state of the media is in constant flux and adaptation is not only a means of staying competitive, but a means...