Benoit Marketing

Background: On the Potomac, Lansdowne’s upscale, fine dining restaurant, has a new chef and new menus. They make everything homemade in the restaurant and purchase locally. They have their own garden in the summer and their own bee hive. Challenge: Increase covers on all days, but in particular... 

Background: Hilltoppers opened in October 2007. A farm-to-table initiative and a new chef was announced in May 2008. Challenge: Increase the reservations on a weekly basis, especially during the week, and from the local market. Results: Once the marketing and PR began, the restaurant was full almost...