Benoit Marketing

Due to high fragmentation and low chain penetration across the European lodging landscape, online travel agencies dominate the online hotel space. With growth in the overall lodging market expected to slow significantly in 2009, hotels will leverage their cheapest distribution channel to spur demand;... 

I had been working with Eric Ward to post an online Press Release announcing a client’s new site since September. Ward is a linking and publicity strategist and host a variety of online publicity web site. By posting a Press Release on urlwire.com, the client got 10-15 inbound links to their... 

Here is a fabulous article written by Wharton School of Business titled:  WHEN THE GOING GETS TOUGH, THE TOUGH DON’T SKIMP ON THEIR AD BUDGETS.  It was published on 11/26/08. Here are a few bullet points from that article: Advertising budgets often appear to be a dispensable luxury in the... 

PhoCusWright’s U.S. Online Travel Overview Eighth Edition shares the latest on: Market Size and Growth Despite broad economic turmoil, the U.S. online travel market is projected to grow in the high single digits through 2010, well ahead of the total travel market. Key Areas of Innovation Market... 

eMarketer reduced its estimate for the growth of online advertising spending in 2009. Rather than an increase of 14 percent compared with this year, as was forecast in August, the company now projects an increase of 8.9 percent. The decrease reflects the deterioration of the American economy since the...