Benoit Marketing

Web video isn’t just for YouTube. New studies show online video advertising is gaining favor with prized consumer demographics.–Washington Business Journal Advertising as a whole is in a bind now, but the latest studies reveal at least one bright spot: the Internet. If you’ve heard the expression,... 

Everyone of my clients are trying to grow their meetings business. This is one way that is quite targetted and uses one of the fastest emerging trends for professionals right now is: Social Networking! StarCite founder and industry veteran, John Pino recently launched an industry-specific social network:... 

As the recession forces many customers to buy less, and to be pickier about what they do buy, search is becoming even more important to marketers. After all, when money is tight, consumers are constantly looking for deals. And that means they are going online to search for better prices, selection and... 

E-mail marketing metrics have stayed largely steady during the past couple of years, according to Epsilon data released in January 2009. The company said deliverability rates were almost exactly the same in Q3 2008 as they were in Q3 2006. Open rates and click-through rates dipped during the same... 

The Internet is now a mainstream medium. eMarketer estimates that the US Internet population will grow to nearly 200 million users this year, 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population. In addition, the demographics of the US Internet population...