Benoit Marketing

1. Remind your executive team and marketing department they’re essential to overall campaign success. Neither the market nor your industry is likely interested in hearing from a PR pro. Both want engagement and commentary from those running the hotel or restaurant—and from experts and others... 

Rewritten from GolinHarris presentation at PR News’ conference, session “Facebook as a PR Tool” It can be difficult to build online communities and drive brand awareness for her clients. But Facebook’s latest features are making this job a little easier for PR practitioners. 1. What... 

Toronto, ON — January 25, 2011 – Video is working for online retailers – it increases sales conversions, lowers shopping cart abandonment rates, reduces product returns and increases website stickiness. VFM Leonardo displays hotel videos to millions of online travel shoppers globally through... 

Digital Ads as Engaging as Content (Sometimes) Published on November 11, 2010 Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with webpage content, according... 

Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Company by Dan Hill Published on November 9, 2010 The following article is drawn from Dan Hill’s new book, About Face: The Secrets of Emotionally Effective Advertising (October 2010, Kogan Page). Nowhere...