Benoit Marketing

Background: The 320 Guest Ranch is located 12 miles from Big Sky, Montana. It can accommodate up to 200 people for small meetings.

Challenge: Increase corporate business and occupancy during the off peak months. Due to it’s isolated location and the expense of getting to the ranch, it is not often the first choice for meeting planners.

Results: For the first time in years, the ranch is booking business in October and June. The ranch claims success for our work on their web site and our creative ads in niche meeting magazines.

“Benoit Associates has increased our group and corporate business. We now are booking business in October and June for the first time in ten years.” General Manager, 320 Guest Ranch

Solutions:
• Created a new logo, look and a stronger identity for the ranch. The bold logo works well across all mediums, from print ads, direct mail and online, to t-shirts, and hats. Udpated for the 100th anniversary in 2008.

• Developed a detailed corporate meeting sales package complete with everything busy meeting planners need to know about the ranch.

• Produced a corporate market sales brochure that stretched marketing dollars because it had a dual purpose: it was used as an insert in a sales package, and as a direct mail piece that was mailed to 5,000 corporate meeting planners.

• Directed new creative for the meetings market. This ad equalled nine leads the first time it ran and continued to bring in qualified leads for two years.