Benoit Marketing

I’ll argue with anybody who says the Farm to Table or Farm to Fork concept is not a concept. People are buying based on where their food comes from and they want to eat fresh, local food that tastes better. I just did a tasting at Lansdowne Resort for the new summer menu. Here are the highlights… Starting... 

I was approached recently by a Washington, DC ad agency interested in breaking into the hospitality business. They asked me to partner with them to provide marketing strategy for a possible new client, a private island in Belize. I’ll do the marketing plan and they will do the creative. But first,... 

1. Remind your executive team and marketing department they’re essential to overall campaign success. Neither the market nor your industry is likely interested in hearing from a PR pro. Both want engagement and commentary from those running the hotel or restaurant—and from experts and others...