Benoit Marketing

If your is like most of us marketers these days, you’re probably dabbling in social media: a Facebook page here, a few blog posts there, maybe even customer engagement on Twitter and LinkedIn. But if your hotel or resort is looking to ramp up your social media efforts—and get ahead of your competition—consider... 

Salespeople at resorts and hotels, if not already, should be using i-Meet.com, a professional and social network tool to engage event professionals. I-Meet has just announced a partnership with Maritz Travel Company, a provider of meetings, events and incentive travel programs. The partnership introduces... 

The outlook for the U.S. lodging industry continues to improve, albeit at an uneven pace. According to the March 2011 edition of Hotel Horizons®, PKF Hospitality Research (PKF-HR) forecasts that U.S. hotels in the main should achieve a 7.1 percent increase in rooms revenue (RevPAR) in 2011. This is... 

Rewritten from GolinHarris presentation at PR News’ conference, session “Facebook as a PR Tool” It can be difficult to build online communities and drive brand awareness for her clients. But Facebook’s latest features are making this job a little easier for PR practitioners. 1. What... 

Today in the Washington Post, Tim Carman who writes a pretty active blog that I follow, All we can eat, mentioned a pretty interesting social medial success story. Here’s what happened… A local chef for Birch & Barley won the People’s Best New Chef for the Mid-Atlantic region in...