Benoit Marketing

Yup, you read that right. There is actually a group, 14 Stories, which is the first wedding planning firm in the U.S. to specialize in same-sex weddings, has opened the 14 Stories Gay Wedding Institute (GWI). The GWI is the world’s first gay wedding certification course for those in the hospitality... 

Reinforcing the value of our industry’s efforts, MPI unveils its exclusive Getting Business Done insert, marking the second consecutive year MPI has partnered with American Business Journals. This publication delivers valuable One+ content to more than 300,000 U.S. business leaders.  Read More →

I attended a Washington Business Journal breakfast last week at the Capital Conference Center in Arlington, Virginia. I was impressed by the facility, located on the top floor of a government contractor’s office space, right near the metro. The space is being marketed to meeting planners of local associations... 

In 2010, seniors ages 65 and older made up 13% of the US population. By 2030, when baby boomers will have aged into the cohort, the US Census Bureau predicts nearly one in five Americans will be seniors—a marketing target that should not be ignored. eMarketer estimates that as of 2011, less than half... 

The question of whether to outsource varies depending on the specific factors at play in your company. Though outsourcing certainly holds the potential to take your creative marketing to the next level, if not managed properly by a Director of Marketing or Marketing firm, it can very quickly drain your...