Benoit Marketing

In year’s past, the older generation (what is that over 60? over 70?) would love to sit in sidewalk cafes in Paris but nowadays, this same age group does not like sitting around in cafes or anywhere else. Today the scene is different with the older age group looking forward to challenges faced... 

check out the links in the PPC vs. the organic listing. very detailed.  Read More →

After a record year for mobile marketing spend and success, mobile has finally arrived as a legitimate marketing medium. In 2011, Forrester predicts that marketers will take the training wheels off mobile programs and start investing in cohesive mobile marketing strategies. Designated interactive marketers... 

Toronto, ON — January 25, 2011 – Video is working for online retailers – it increases sales conversions, lowers shopping cart abandonment rates, reduces product returns and increases website stickiness. VFM Leonardo displays hotel videos to millions of online travel shoppers globally through... 

Edited version from HotelOnline article Alongside the continuing fluctuating economic situation, soaring food and commodity prices and potential climatic disruption, the travel industry has to master 7 distinct developing disciplines and trends if we want to evolve. 1. Search Despite Microsoft’s best...