Benoit Marketing

We sent out two e-mail blasts (one announcing the NBC’s Today show pickup and the other announcing the romance package) for one of our clients. This client continues to get above average open rates and click through rates on e-mail promotions, which shows the content, timing, design, list and approach... 

E-mail marketing metrics have stayed largely steady during the past couple of years, according to Epsilon data released in January 2009. The company said deliverability rates were almost exactly the same in Q3 2008 as they were in Q3 2006. Open rates and click-through rates dipped during the same... 

When it comes to your reputation, the Internet can giveth and taketh away pretty darn quick. The benefits of good online buzz can diminish in a few days if a harsh critic or unhappy customer decided to make their comments public. Since we’re starting to blog for our clients, we’re using these... 

The Internet is now a mainstream medium. eMarketer estimates that the US Internet population will grow to nearly 200 million users this year, 65% of the total population. By 2013, 221 million people will be online, nearly 70% of the population. In addition, the demographics of the US Internet population...