Benoit Marketing

It’s time to take a look at the web site and see where we can refresh and put a stronger focus on areas we know are doing well (based on stats from Google Analytics). Knowing that the wedding business is solid business, the site doesn’t really give updated information. I’d like to beef up the... 

As the recession forces many customers to buy less, and to be pickier about what they do buy, search is becoming even more important to marketers. After all, when money is tight, consumers are constantly looking for deals. And that means they are going online to search for better prices, selection and... 

Everybody’s getting into it…blogging. Is it right for your business? I spent about 2-3 hours last week researching travel, hospitality, adventure, ski blogs…I can go on. This is pretty time consuming and I’m evaluating “how” this fits into my clients’ marketing... 

Traffic is up on one of our client’s web site by 17.5% with Jan. 29 (the day of the NBC Today Show airing) being the highest day with 661 visits. The average number of visits in January was about 200; February jumped to almost 300 a day, averaging between 250-300. The Special’s page is the... 

Increasing response on e-mail campaigns by keeping your list clean and importing new and fresh names regularly. Importing guests e-mails from the reservation system can be added to your e-mail service twice a year. You may want to segregate the list based on behavior: time of year they visited, or by...