Benoit Marketing

If companies want to stay in touch with prospects and guests today, they need to follow them onto the social Web, including blogs, consumer review sites, social portal sites (such as MySpace, Facebook and Bebo) and real-time conversational applications (such as Twitter). These ideas are all part of each... 

Business travelers can expect increases in travel costs and slower than usual growth for the trvel industry in 2009, according to the National Business Travel Association’s (NBTA) 2009 Business Travel Overview & Cost Forecast. According to the study, travel managers project an increase of 5... 

Idea #1: She went out to dinner with her husband at a local Indian restaurant and in the bill holder there was a survey. Nothing new there. But what got her attention was the fact that they offered a free buffet on your next visit if you coughed up your email address. Ask you and shall received, if you... 

“In the 2008 holiday e-mail season, retailers turned up the gas on their e-mail campaigns, hoping to salvage what was predicted to be a flat or down consumer spending season,” says Loren McDonald in an article at MarketingProfs. If handled haphazardly, that’s a risky strategy that increases... 

The Yesowich Firm reports that 2009 will be just as challenging as 2008, and that it will be a year of greater competition. The good news is that “travel intentions of Americans seem to be the same as a year ago.” Even better news is that there is still plenty of demand in the marketplace...