Benoit Marketing

Here is a fabulous article written by Wharton School of Business titled:  WHEN THE GOING GETS TOUGH, THE TOUGH DON’T SKIMP ON THEIR AD BUDGETS.  It was published on 11/26/08. Here are a few bullet points from that article: Advertising budgets often appear to be a dispensable luxury in the... 

PhoCusWright’s U.S. Online Travel Overview Eighth Edition shares the latest on: Market Size and Growth Despite broad economic turmoil, the U.S. online travel market is projected to grow in the high single digits through 2010, well ahead of the total travel market. Key Areas of Innovation Market... 

With a simple Press Release promoting one client’s ski and stay package (which went to about 300 national, regional and targeted press) got this client exposure in the Wall Street Journal and Travel & Leisure. Plus we did a special landing page on the web site to drive the traffic to one page... 

eMarketer reduced its estimate for the growth of online advertising spending in 2009. Rather than an increase of 14 percent compared with this year, as was forecast in August, the company now projects an increase of 8.9 percent. The decrease reflects the deterioration of the American economy since the... 

I’ve done a ton of tradeshow work in my career, some very large shows, some really small. Here’s a few suggestions for setup and approach: Get the attendee list in advance and I can help send an attractive e-blast inviting them to meet you or to receive the free gift, etc. This is probably...