Benoit Marketing

We created a landing page to market a special ski promotion for one of our clients. This page along with PPC keyword search brought actual reservations during a very difficult economic strain. We’ve come up with a PPC strategy that I think will drive traffic directly to the landing page and track... 

I’m volunteering to lobby the state of Virginia to keep the state tourism budget at the same budget as in 2008. Three years in a row Virginia has cut the state tourism budget. I offered this advice to my clients in Montana: Lobbying your state legislators to increase, or at the very least in this... 

I signed up for Google Alerts for all clients so we can track the organic search. One client got 6 mentions in one day, all trackable through Google Alerts. One client got great exposure through a combined marketing effort from web listings, organic and PPC and PR efforts.  Read More →

Due to high fragmentation and low chain penetration across the European lodging landscape, online travel agencies dominate the online hotel space. With growth in the overall lodging market expected to slow significantly in 2009, hotels will leverage their cheapest distribution channel to spur demand;... 

I had been working with Eric Ward to post an online Press Release announcing a client’s new site since September. Ward is a linking and publicity strategist and host a variety of online publicity web site. By posting a Press Release on urlwire.com, the client got 10-15 inbound links to their...