Benoit Marketing

According to TIA’s Annual Travel Forecast “Consumers are likely to plan and purchase leisure trips differently with the pursuit of a “good value” as the primary reason why. Three quarters (76%) “expect to book a packaged vacation to save money” and six out of ten (58%)... 

Background: The ranch is Montana’s premier year-round guest ranch located just 12 miles from Big Sky, Montana. Guests enjoy horseback riding, hiking, fishing, skiing, snowmobiling, sightseeing, rafting and relaxing all in the warm and friendly atmosphere of a classic Western guest ranch. Challenge:... 

Background: The Goodstone Inn & Estate is located on 265 acres of rolling Piedmont hills, 3 miles from the town of Middleburg, Virginia. It can accommodate up to 40 people for small meetings, retreats and executive events. Challenge: Increase corporate business and occupancy during off peak times,... 

Background: River Rock Lodge is located in the Meadow Village in Big Sky, Montana. This 29 room lodge is a cross between a small hotel and a warm and inviting lodge. Guests enjoy skiing at Big Sky Resort and Moonlight Basin. River Rock is locally owned and operated and the staff are Big Sky residents,... 

Background: Hilltoppers opened in October 2007. A farm-to-table initiative and a new chef was announced in May 2008. Challenge: Increase the reservations on a weekly basis, especially during the week, and from the local market. Results: Once the marketing and PR began, the restaurant was full almost...